We The Brave is a sexual health initiative aimed at Men Who Have Sex With Men (MSM). Endorsed by the Elton John AIDS Foundation and Anova Health, the campaign uses the community’s bravery as a platform to educate and empower MSM to practice safe sex. To ensure we resonated with such a diverse target market, we created a digitally-led integrated campaign that scaled from PG to NSFW, and flighted them on media platforms that fitted best.

Featured twice in The Huffington Post, and first ever TV ad & billboard in South Africa to feature two men kissing.