Guys have literally thousands of names for their penis. Sexual health brand We The Brave wanted to remind their MSM & gay audience that, no matter what name you call it, you need to keep it safe every time you take it out to play.

Illustrated by the superb Daniel Ting Chong, the digitally-led campaign featured a full alphabet of dick euphemisms leading into HIV prevention, protection and testing messaging, while inviting further social engagement through dick name generators, social nicknaming and more.